Email Marketing Automation: Proven Workflows to Nurture Leads & Drive Conversions

In the world of marketing email automation is really important for helping leads and getting more sales. When companies use workflows they can send messages that are just right for each person, which helps them move through the sales process easily. This also saves them time and money. At Segnant, a marketing agency we make plans to help companies like yours get more customers. This guide will show you four ways to make your emails work better.

We will look at how to make emails that actually get people to buy things. Email automation is a part of this. It helps companies, like yours grow and get sales. We want to help you with that at Segnant.

At Segnant we know that email automation is a powerful tool. We want to help you use it to get customers.

Building Effective Nurture Sequences

Email automation is about nurture sequences. These sequences are really important because they help teach people about your brand and keep them interested until they are ready to make a purchase. You should start with a series of emails that tell people what your brand is all about and what makes it special. Then you can send them some emails that talk about the problems they might be having and how you can help. For example you can send one email that helps them figure out what their problem is and another email that shows them how to solve it with some real life examples of how it has worked for other people. Nurture sequences, like this are a way to use email automation to help people get to know your brand and what you can do for them.

At Segnant we make emails that tell stories and show people that others like them. We also add things that encourage people to take action. We do it in a way that is not too pushy. This way of doing things helps people trust us. When we send emails we want each one to be useful so people will want to keep reading them. We can even get up to 30% more people to engage with our emails.

If we focus on building relationships with people of just trying to sell them things we can turn people who do not know us into people who really, like us and want to work with us. We do this with the emails we send at Segnant.

Mastering Segmentation for Personalization

We do not send the email to everyone anymore. We divide our email list into groups based on who people are, what they do or how they interact with us. This helps us create email campaigns that’re very personal to the people who receive them so they really mean something to our email list. We call this kind of email campaign a campaign and it works very well because our email campaigns are about things that really matter to the people, on our email list.

Key techniques that the experts at Segnant use include things like what people do on websites, such as visiting pages or what they buy. They also try to understand what people are interested in. The experts at Segnant use tools to group people together in a way that makes sense so the messages they send feel like they were made just for them. When it comes to businesses the experts at Segnant also consider things like how big the company’s so they can be really precise, about who they are sending messages to.

This is a good way to get people to open your emails.
It makes a big difference, 20 to 25 percent more people open them.
Think about sending reminders about the things people left in their shopping cart.
Product recommendations and industry tips are very useful to people who’re interested, in what you do.
When you personalize the emails you send to people it makes them more relevant.

Helps you make more money from email marketing with product recommendations and industry tips.

Designing Trigger-Based Automations

When people do something with your brand like sign up or download something you want to be ready to respond away. This is where trigger-based workflows come in. They help your brand stay in peoples minds when it is most important. Some common things that trigger these workflows include when people sign up for something when they download something or when they stop using your brand for a while. These triggers start a series of actions that feel like they are happening at the time and make sense to the people using your brand. Trigger-based workflows are really good, at making these actions feel timely and intuitive.

You can start with things like sending reminders to people who left things in their shopping cart. It is an idea to send these reminders within an hour. You can also send offers on peoples birthdays. Once you get the hang of it you can move on to complex things like multi-step flows. Segnant helps with this by working with CRM systems so all the information is, in one place. This makes it easy to automate responses like when someone attends a webinar or opens an email from you. Segnant makes sure the data flows smoothly so you can focus on things.

Best practices are to make the things you do useful and then move on to trying to promote things. This way of doing things means people do not have to work much and it helps a lot. Our clients get a big improvement, like 15 to 40 percent more when they do things this way with recovery rates.

Optimizing and Measuring Success

No workflow does well without trying things again. You should try to figure out how to send emails, like one or two emails every week for businesses that sell to people. You can use numbers and tests to decide when to send them. Try subject lines and calls to action to see what works best by sending two different versions to different groups of people.

At Segnant they help us do this by checking everything we are doing and giving us reports that tell us what is working and what is not so we can make our advertising better all the time.

Compliance is key—ensure GDPR/CAN-SPAM adherence with easy unsubscribes. By monitoring trends and subscriber lifetime value, you’ll evolve automations into revenue engines. Partner with Segnant today at www.segnant.com to implement these workflows and watch your email ROI soar.