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Search engine marketing, also called SEM or paid search, is a paid digital advertising strategy used by advertisers to increase the visibility of your website or product to audiences through SERPs. Before we jump into tips and strategies about SEM, let’s discuss…

Site Architecture Audit Proper site architecture helps search engines understand the relationship between pages and crawl the site efficiently. It also improves the user experience by making navigation intuitive. There are several key elements to review in a site architecture…

Here are some of the top web design trends that will most likely dominate the industry in 2024 and influence experts as well. 1. UX-Focused Design You may already be seeing a lot of websites that focus on UX or…