Work Hours
Monday to Friday: 9AM - 6PM
Weekend: Closed
In the world of marketing things are changing really fast. Search engines care more about what people're looking for than just keywords. So the way you structure your headings is really important for doing with search engines.
At Segnant we have helped a lot of brands get search results by making their headings better. Good headings help people read your content. They also tell search engines what is important. Search engines like headings because they show what your content is about. Headings are, like a map that shows people and search engines what to look at.
This guide is about heading structure and how it affects Search Engine Optimization and, on-page optimization. We are sharing what we learned from our experiences to give you useful tips that will help you get more people to visit your website and turn them into customers. The guide focuses on heading structure and Search Engine Optimization to help you with your website.
Unpacking the Essentials of Heading Structure
The heading structure is what holds your webpage together. It is like a map that shows people where to find things. You use HTML tags like H1, H2, H3 and so on to make a list of what's important on your webpage. The H1 tag is the title of your webpage. It is like the door. It tells people what your webpage is about. You should only use the H1 tag once.
The H2 tags are like the rooms in your house. They break up your webpage into parts. The H3 tags are like the rooms inside the bigger rooms. They help you talk about topics that are related to the bigger topics. The more you use H3, H4, H5 and H6 tags the more specific you can be, about what you're talking about.
At Segnant we think that making things look nice is not about making things look nice. It is about making a plan to be clear. If you do not do this the things you write will be hard to understand. It will be, like trying to find your way through a fog. This will confuse the people who read your work and the computers that look at your work.
When you use headings in the order you make it easier for people to see what is important. You are making a map of your page. For example if you are writing about clothes that're good for the earth you might start with a big heading that says "Eco-Friendly Wardrobe Essentials". Then you can use headings to talk about the materials and how to style them. This setup makes sure that every paragraph of the writing is easy to follow. It keeps people interested in what they're reading. The website does not have a lot of people leaving away. Every paragraph of the writing flows naturally which is really important for keeping people engaged and making sure that the website does not have a lot of people leaving or what we call bounce rates low. This is what this setup is, about making every paragraph flow naturally and keeping the bounce rates of the website low.
Why is the heading structure good for your search engine optimization?
Using a heading structure is one of the simplest ways to improve your search engine optimization.
So you should use a heading structure to boost your search engine optimization.
Search engines like Google like structured content. They use headings to understand what the page is about. If it is relevant. A good heading framework is very important for optimizing a page. It helps to distribute authority which means the page can rank for specific searches. When headings are similar to what people search for they can get featured snippets. This can increase the number of people clicking on the page by, up to 30% like we have seen with our Segnant client campaigns.
The user experience is also improved. This is something that we know affects how things are ranked. When you make your content easy to scan people can get what they need quickly. This helps people trust you and share your stuff. We have looked at a lot of websites. Found that when they have headings that make sense people stay on the site longer. This tells the search engines that the site is good. If you do not do this you might get in trouble, for having pages that're not good or are confusing. Segnant has done some research. It shows that when you make your headings better you can get more people visiting your site from search engines. This can happen in a few months like six months or less and it can increase by 25 percent.
Segnant's Top Strategies for Flawless Implementation
When you start writing you need to have a hierarchy discipline. You have to make sure you use the headings in order. It goes from H1 to H2 to H3. This is important because if you do not do it this way it can get confusing for the algorithms that read your work.
You should not have many levels just stick to four at the most. If you have more than that it can get really overwhelming.
Next you need to make your H1 heading really good. You should put the keyword right in your H1 heading. This keyword should be interesting and to the point so it grabs peoples attention. Makes them want to read more, about the primary keyword.
When you are writing headings try to use words that people actually search for. For example you can use things like " heading structure tips" in your headings.
Segnant says you should try out headings and see which one works better you can use tools like Google Optimize to do this.
Lastly make sure everyone can understand your headings. Use words that tell people what they will get from your page like "Unlock Traffic with Smart H2 Choices".
Our teams write headings for our clients we make sure they are good, for search engines and also sound like the clients company.
Proven Examples and Next Steps with Segnant
Let us think about a Segnant e-commerce client that sells things for wellness. They had a title that said "Natural Supplements for Daily Vitality". Under that they had titles like "Top Ingredients Backed by Science" and "Dosage Hacks for Beginners". This way of doing things helped them get a spot, on the search results page and it helped them get 40 percent more sales.
You should check your website with Segnants heading checker tool at www.segnant.com/tools. This tool is really useful.
Try using pictures under the headings to make them look better.
Segnant can help you with this. If you want to make your website better you can work with Segnant. They do audits. You can go to www.segnant.com to set up a meeting. They will help you make your websites SEO better.