Also See Web Applications SEO Web Marketing Graphical Designs Business Portals You must market and promote your website as you would any business. When someone queries a search engine for a keyword related to your site's products or services, your page, not your competitors, should appear in the ‘Top 10’ matches. If you're not listed within the first two pages of results, you’re losing business. Pay Per Click How much traffic are you currently getting to your web site? Are you really satisfied with that amount? What if you could get TWICE as much traffic as you do now? What about 10 times as much - or 100 times? What could that kind of traffic do for your sales, leads, registrations or public image? The truth is, if you're doing business on the web, traffic is everything. What good does it do to have a fantastic web site, product or service if nobody ever sees it?   Search Engine Submission Search engine submission is a basic part of the success of your Web site! Anyone can have a well designed web site, but without professional search engine submission the world will never know about it. If you don't promote, nobody will see your site. Increase your exposure on the internet and draw more traffic to your Web Site.   Search Engine Optimization Google's free listings are becoming increasingly important to search engine marketing. It is now even more important that SEO's know the ins and outs of Google, how to avoid being removed from the index, and how to achieve top rankings on converting terms. Other players (Looksmart and Inktomi) have suffered setbacks, but still drive qualified traffic (for a price). New partnerships are emerging at a blistering pace. Pay-Per-Click revenue models are growing in popularity, and SEO's are learning new methods to produce valuable results for clients. Pay for Inclusion (Inktomi, Yahoo) may also produce a good return, but not for all websites. In spite of constant industry change, the search engine optimization process remains a complex art. Achieving the best results requires SEO firms to have experience with an extensive and specialized set of variables.