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How Segnant’s SEO Services Enhanced Visibility and Client Acquisition for a Local Landscaping Company
The Client
Our client, a local landscaping company specializing in residential and commercial services, faced challenges attracting new clients through its website. Despite having a solid reputation in its community, its online presence was limited, and it struggled to rank well for relevant search terms. Its primary goals were to increase local visibility and attract more leads through its website.
The Challenge
The client’s website was nowhere near the top search results in local search results, which affected their ability to attract potential customers. Key issues included:
– Low visibility in local search results
– Limited organic traffic and few leads from the website
– Poor website optimization for local search terms
– Outdated content and lack of local engagement
Our Approach
At Segnant, we focused on a targeted approach to improve their SEO performance, emphasizing local optimization and user engagement. Here’s what we did:
Our Approach
Local SEO Audit and Analysis
We began with a comprehensive audit of their website to identify issues impacting local search performance. This included reviewing local citations, Google My Business (GMB) profiles, and local keywords.
Local Keyword Research & Competitor Analysis
We conducted local keyword research to find terms that potential clients used to search for landscaping services in the area. Competitor analysis helped us understand what worked for others in the local market and uncover opportunities for improvement
On-Page Local SEO Optimization
We optimized the website for local searches by updating meta tags, title tags, and headers with location-specific keywords. We also enhanced local relevance by incorporating client testimonials, service areas, and landmarks into the content.
Google My Business Optimization
We revamped the client’s Google My Business profile, ensuring it contained accurate information, high-quality images, and engaging descriptions. We also encouraged satisfied customers to leave positive reviews, which boosted local credibility.
Content Creation and Local Engagement
We created content that resonated with local users, including blog posts about local landscaping trends, seasonal tips, and case studies of local projects. This content helped clients connect with their community and improve local search visibility.
Local Link Building and Citations
We built local citations on relevant directories and engaged in local link-building activities to increase the website’s authority. This included collaborations with local businesses and participation in community events to generate high-quality backlinks.
The Results
The impact of our SEO efforts was significant
250% Increase in Local Organic Traffic
The client saw a substantial increase in traffic from local search results, leading to higher engagement and brand visibility.
Top 3 Rankings for Local Keywords
The client achieved top rankings for key local search terms related to landscaping services in their area.
40% Increase in Leads
Improved local visibility and optimized content resulted in a notable increase in leads and inquiries through the website.
Improved Local Presence
The optimized Google My Business profile and positive customer reviews strengthened the client’s reputation in the local market.
Conclusion
Segnant’s strategic approach to local SEO enabled this landscaping company to significantly enhance its online presence and attract more local clients. Focusing on local optimization, content relevance, and community engagement helped clients achieve their goals and build a stronger connection with their target audience.
At Segnant, we understand the unique challenges of local businesses and are committed to helping you grow your online presence. We’re here to assist if you want to improve your local SEO and drive more leads.
Are you struggling with low traffic and rankings? Don't settle for less.
Testimonials
See What Our Customers Said About Us
Segnant’s team truly understands the importance of collaboration. They listened to our ideas, provided valuable insights, and worked closely with us to develop a marketing strategy that has delivered measurable results.
Maria Thompson
Brand Manager
We approached Segnant with a complex project and tight deadlines. Not only did they deliver on time, but the quality of their work far surpassed our expectations. Their dedication and creativity are unmatched.
Michael Brown
Chief Marketing Officer
What impressed us most about Segnant was their ability to capture the essence of our brand and translate it into a design that speaks to our audience. Their work has helped us connect with our customers on a deeper level.
Emily Jackson
Creative Director
Our experience with Segnant has been nothing short of exceptional. Their team is not only talented but also deeply passionate about what they do. They’ve helped us elevate our brand and achieve results beyond our expectations.
Mark Taylor
Business Development Manager
The team at Segnant has been an incredible partner in our rebranding efforts. Their creativity, attention to detail, and strategic thinking have helped us redefine our brand and engage with our customers in new and exciting ways.
John Evans
Chief Executive Officer
Segnant’s expertise in both design and marketing has been instrumental in our company’s growth. They’ve helped us refine our brand identity and develop a marketing strategy that has driven real, measurable success.
