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Work Hours
Monday to Friday: 9AM - 6PM
Weekend: Closed
Site Architecture Audit
Proper site architecture helps search engines understand the relationship between pages and crawl the site efficiently. It also improves the user experience by making navigation intuitive. There are several key elements to review in a site architecture audit:
• Internal Linking Structure – Check that important pages are linked from key navigation areas like the homepage, footer, and category pages. Every page should be reachable through internal links. Identify any orphaned pages not linked from elsewhere on the site. Proper internal linking passes authority and signals importance to search engines.
• Page Hierarchy – Review whether pages are organized in a logical hierarchy. Higher-level pages like categories and the homepage should link to lower-level pages like articles and product pages. Breadcrumb navigation can help show page hierarchy.
• Duplicate Content – You must avoid having duplicate or thin content pages because it can confuse search engines and drop your site rankings.
You can create a search-friendly structure and better user experience by auditing site architecture.
On-Page Optimization Audit
On-page optimization refers to the technical elements under your control on each site page. Optimizing these elements helps search engines understand your content and rank pages higher. Key areas to audit include:
• Page Titles and Meta Descriptions – Page titles and meta descriptions represent your pages in search results. Your titles need to be below 60 characters and descriptions under 160. Make sure each page has a unique, compelling title and description.
• Content Optimization – Analyze your content to ensure adequate use of target keywords, especially in the first paragraphs. Create long-form content that is engaging, and well-structured. Try keeping keyword density between 1-3%, as keyword stuffing can hurt your site’s rankings.
• Image Alt Text – Verify that all images have descriptive, keyword-rich alt text between 125 and 155 characters. Avoid over-optimization. Alt text should complement the surrounding content. Update product images with detailed attributes. Infographics and charts should have explanatory alt text. Optimized alt text can improve image indexing and clicks from search.
Crawlability & Indexation Audit
Crawlability refers to how easily search engine crawlers can access and navigate your site to discover new and updated content. An essential part of a technical SEO audit is checking for any crawl errors or obstacles.
Start by looking in Google Search Console for any crawl errors or invalid URL responses. These can occur from incorrect redirects, blocked pages, or site architecture issues. Identify any URLs generating errors and troubleshoot the causes.
Review your robots.txt file and ensure you are not unintentionally blocking Googlebot from crawling essential site pages. You can also submit a temporary robots.txt file in the Search Console to see if any pages are being blocked.
Check index coverage reports in Search Console to identify pages Google has had trouble crawling and indexing. Prioritize fixing issues on high-value pages and new content that needs to be indexed quickly.
Slow site speed and technical errors can also negatively impact crawlability. Check site performance and resolve problems like broken links, which hinder crawlers. Improving crawlability ensures search engines can fully access and index your site.